WACPtv IS SWITCHING TRACKS .. CLICK HERE!......STAY TUNED FOR THE BEST AND THE REST OF YOUR LIFE... IT BECAME TOO EXPENSIVE TO STAY ON THIS TRAIN.............. ENJOY YOUR NEW FREE RIDE!
101FOOD I 202COM303CRAF404EDU505ENGINE I606FASHN707HEALTH I808PERF909 ESTATE110MONEY111REFORM I112GRAPHIC

        MOVIES & MUZIC                  I                  WOW - MUST WATCH!               I               ALT DIRECTORY               I                  NEW OPPORTUNITIES

Tom Joyner wants this information to reach his listeners.. You have probably heard of 'NUD' as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color.

'Non Urban Dictate' These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target. There are legitimate reasons for companies not using urban radio. It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target. But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.


Here's a list of Companies with NUD policies:

1. Starbucks

2. Jos. A Bank

3. Comp USA

4. Weight Watchers

5. Keebler

6. Life Savers

7. Continental Airlines

8. Northwest Airlines

9. America West Airlines

10.. HBO - Apollo Series

11. Paternal Importers

12 Calico Corners

13. OMScot

14. Pepperidge Farms

15. Ethan Allen

16. Busy Body Fitness

17. Mondovi Wines

18. Builders Square

19. Pottery Barn

20.. Lexus

21. Aruba Tourism

22. Ciba Vision

23. Kindercare

24. Grady Restaurant

25. Eddie Bauer

26. Don Pablo

Please spread this information on to any other consumer that you consider a friend

and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.

The Urban Institute
2100 M Street, NW .
Washington, DC
Companies Not Interested In Black Consumers

Views: 21

Comment

You need to be a member of WACPtv to add comments!

Join WACPtv

1.0 SPACEBOOK ALMANAC. The MULTI-MEDIA INTERACTIVE AGGREGATE OF CATEGORIZED CONSCIOUS CREATIVE CONTENT & ACTIONS IN REAL-TIME..JOIN US NOW!

CONNECTIONS

 GBI  UIN U2bCh  Share |

WE ARE THE DIVINE SOLUTIONS TO THE WORLD....LET OUR TRUE SPIRIT BE REVEALED TO THE WORLD!

RSS

Lini Puthussery: 'Hero' nurse who died battling the Nipah virus

Lini Puthussery is among 10 people killed in the viral outbreak in India's southern state of Kerala.

Dementia-friendly lunches served at Norwich restaurant

A restaurant aims to give diners with dementia and their carers the "best possible time".

Doctors explain Michael Jackson's impossible dance move

Spine experts reveal the improbable dynamics of the "Smooth Criminal" lean.

Malaria genetics: study shows how disease became deadly

A genetic study reveals the secrets of how malaria evolved to be deadly killer of humans.

Drug addicts in Scotland 'waiting up to six months' for treatment

Experts say more people with drug and alcohol problems should be fast-tracked for treatment.

Missing microbes 'cause' childhood cancer

Early exposure to microbes may help protect children against a type of leukaemia, says a UK scientist.

BBC presenter Rachael Bland reveals 'incurable' cancer

Cancer blogger Rachael Bland says she is now a 'lab rat', as her hopes rest on clinical trials.

Ebola outbreak: Experimental vaccinations begin in DR Congo

Some 4,000 vaccines are being used to try to stop an outbreak that has killed at least 26 people.

Iran mushroom poisoning: More than 800 sick from deadly fungi

At least 11 die and 800 fall ill after eating the deadly fungi in the west of the country.

‘My hip replacement left me in constant pain'

More than 300 people have taken the manufacturers of allegedly faulty hip replacements to the High Court.

Patients lose hip replacement court case

Judge finds disputed metal-on-metal hip replacement "not defective" in group action at High Court.

Period power brings free sanitary towels to school

A group of teenagers at a school where free sanitary products are available tackle the stigma around periods.

Exercising regularly 'can keep heart and arteries young'

Four to five sessions a week are needed to stop the main arteries to the heart from furring up.

Artificial intelligence can be weapon in cancer fight, PM to say

Smart technologies can sift through data to help the NHS spot diseases quicker, the PM is to say.

Comfort box gives Norfolk cancer patients a 'little lift'

The kindness in a box that is making a huge difference to women undergoing chemotherapy.

How likely is your e-cigarette to explode?

As a man dies from an exploding vape pen, we ask how dangerous are the devices?

Singapore's measures to reduce short-sightedness

As global rates of short-sightedness - or myopia - increase around the world, Singapore is hoping to buck the trend with three simple but innovative solutions.

Young encouraged to speak out over mental health

"Mental health is really hard to express in words" - one of the reasons See Me Scotland is launching a survey about young people's mental health.

Josh Cullip: Coping with dementia at 11 years old

Josh has a rare genetic condition and is losing his memory but feels "positive" about his future.

Rap producer Steel Banglez opens up about mental health

Rap producer Steel Banglez shares his struggles with depression and how he was able to overcome it.

Music

Loading…

Badge

Loading…

© 2018   Created by TheArtiste Hassan.   Powered by

Badges  |  Report an Issue  |  Terms of Service