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TOM JOYNER: List of Companies not interested in Black Consumers.

PLEASE READ
TOM JOYNER'S MORNING SHOW


Tom Joyner wants this information to reach his listeners.. You have probably heard of 'NUD' as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and litt le-known marketing term specifically directed toward people of color.

'Non Urban Dictate' These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target. There are legitimate reasons for companies not using urban radio. It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target. But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.


Here's a list of Companies with NUD policies:

1. Starbucks

2. Jos. A Bank

3. Comp USA

4. Weight Watchers

5. Keebler

6. Life Savers

7. Continental Airlines

8. Northwest Airlines

9. America West Airlines

10. HBO - Apollo Series

11. Paternal Importers

12 Calico Corners

13. OMScot

14. Pepperidge Farms

15. Ethan Allen

16. Busy Body Fitness

17. Mondovi Wines

18. Builders20Square

19. Pottery Barn

20. Lexus

21. Aruba Tourism

22. Ciba Vision

23. Kindercare
24. Grady Restaurant

25. Eddie Bauer

26. Don Pablo

Please spread this information on to any other consumer that you consider a friend and advise them to do likewise.

Remember, you CANNOT act wisely unless you are informed wisely.

The Urban Institute
2100 M Street, NW .
Washington
Companies Not Interested In Black Consumers

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Comment by TheArtiste Hassan on March 22, 2015 at 8:27pm

Let's try CIRCLING THE WAGONS AND START LINKUPZ of Our Own Communications System

which will also linkup our SUPPORT SYSTEM of Products, Services and New Industries...

Comment by Madala Baba Fronse on March 22, 2015 at 6:47pm
Brand buying is not wise. As long as our consumers believe they have to buy the most advertised brands without consumer wisdom, these and many companies will ignore Black Consumers.
BUY BLACK OWNED PRODUCED PRODUCTS AND SERVICES.
Comment by SID on November 22, 2009 at 10:11am
Thanks for sharing this Important Bro. will post on FB

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