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How This African Entrepreneur Left The US To Start A Luxury Handbag Brand in Africa In One Year

Identify Opportunities
african entrepreneur 1

One industry that is still very much in its infant shoes in Africa is the leather industry and the related processing of high-quality leather goods. The opportunities in this sector are enormous and you should really dig into that.

Read my post: Leather Profits: Why You Should Not Overlook This Business Opportunity In Africa

Isn’t it a tragedy that Africa has the highest livestock density on this planet, yet it hardly produces any recognized leather product brands for the Pan-African or global market?

This is where you can come in and while you may be able to open a manufacturing business for leather products anywhere in Africa, the best locations are those where you have an increased emphasis and dynamic on livestock and leather production already, which means you can expect an enabling policy framework, enough supply of pre-processed leather, skilled artisans, and a level of quality that won’t let you down.

Let’s have a look and make this a bit easier for you: Great markets for your leather production business are (among others):

Ethiopia (without a doubt the leading market in this regard)

Kenya

Botswana

South Africa

Nigeria
The Success Story of An African Entrepreneur Who Has Made It!

Sometimes it is good to read about the successful start-up stories of other African entrepreneurs to get inspired and motivated to take the leap and start doing business in Africa. For those of us who are based in the Diaspora, stories of entrepreneurs who have returned to the continent to make it are particularly valuable. Today, I want to present the story of Abai Schulze, an Ethiopian-American handbag designer who has been featured across various media channels, including Forbes.

Abai Schulze is founder of the Afro-luxury brand ZAAF who create handcrafted luxury leather handbags and accessories produced by artisans in Ethiopia. Abai, born in a remote village in Ethiopia, has had a truly remarkable life journey. Her journey has taken her from an orphanage in Addis Ababa to the United States aged 11 where she was raised, and back to Ethiopia. Today, she passionately uses her background in economics and fine arts to create unique and practical expressions of beauty, and to open avenues of opportunity for talented artisans in Ethiopia and the rest of Africa. Her designs draw upon precious cultural relics and allow them renewed expression through fresh, uplifting and modern designs.

Abai Schulze moved to Addis Ababa in 2013 to start ZAAF – a company that specializes in handcrafted luxury leather handbags and accessories produced by Ethiopian artisans.

She Leads Africa interviewed Abai Schulze who said she simply decided to go for it. “I changed the timeline and decided to jump in,” she said. “I told myself, ‘If it fails, I am still young, I can start over.’” She then made the physical move to Ethiopia. “You can’t do this type of business from a distance,” she said. “I had to leave everything behind and focus on ZAAF.”

More: http://africajumpstart.com/2016/01/25/how-this-african-entrepreneur...

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