1. Having a website and building it properly gives you the chance to position yourself in front of those seeking what you have to offer.
2. Advertising your website is a means of exposure to the masses.
3. Information answers the questions who, what, when, where.
4. It's as EZ as 1-2-3 ... Try it Now!
I tried it, did it my way, and it sets me apart from my comrades - that's Leverage!